How to Demonstrate Your Value: Let Your Customers Tell their Stories

The best way for public safety agencies to demonstrate their value is to let their “customers” do it for them. By that I mean, ask those who have experienced that value first-hand to describe the impact that first responders’ actions had on their lives or businesses. Reviews by, or testimonials from, satisfied customers are a [Continue Reading…]

To Demonstrate Your Value, Focus on the WHAT, Not on the HOW

Public safety agencies have a poor track record of demonstrating their value. As a result, politicians and administrative decision-makers inadvertently make poor choices when allocating resources. They just don’t know the impact of their decisions on public safety. The most effective way to change this unnecessary reality is for public safety professionals to start re-focusing [Continue Reading…]